This year, the Email Award was presented at the DialogSummit in Frankfurt am Main. promio.net and eismann were awarded silver in the category “E-Mailing".
This year, the email award was presented at DialogSummit 2015 in Frankfurt am Main. From among almost sixty submissions in the categories "E-Mailing" and "Newsletter", an international jury shortlisted twelve mailings.
Together with eismann, promio.net won the silver award in the "E-Mailing" category for the campaign "More Performance for the Eismänner (Icemen)". E-mailings are mailings sent in the context of special campaigns, which are often directed at specially selected target groups. What is special about this campaign is that the customer is always contacted by the delivering Eismann (Iceman), who is introduced to the customer with a photograph. The customer receives the appointment notice by email before the Iceman travels to the customer's area. This mailing announces, among other things, the next visit date and product offers that are based on the current season and the individual customer profile. After the customer has placed an order, a follow-up mailing is sent out, which includes a note on the next visit and preparation tips for the ordered products. Special highlight: The iCal function. This application enables the customer to save the dates for pre-ordering and delivery straight from the email into his calendar.
Beyond performance indicators such as opening and click rates or conversion, the campaign is characterized by the successful implementation of email as a communication channel. Especially remarkable here is the increase in efficiency. The targeted and individualized announcement of upcoming appointments in the mailings has increased the number of customers who are encountered. The increase in sales is also considerable, as the shopping basket value per customer has risen significantly compared to the traditional front door business.
"This campaign clearly shows how important personalization is. It was even possible to optimize delivery processes alongside the individual offers. This is a win-win situation for both sides. eismann has been able to significantly reduce the number of customers who were not available by announcing the dates so that the customer is perfectly prepared for the upcoming Eismann visit", says Sebrus Berchtenbreiter, CEO of promio.net GmbH. Markus Meyer, Head of New Media at eismann Tiefkühl-Heimservice GmbH, adds:With promio.mail we have been able to establish the email channel perfectly. Automated processes have made us much more efficient. And this is also visible in the customer's shopping cart and in the overall online sales.