Communication channels from a customer perspective
As a company it is important to communicate with its customers in a target-oriented manner. We therefore conducted a representative online survey in 2017 to examine communication patterns from the customer's viewpoint.
Communication channels from a business perspective
Which communication channels are relevant for companies today? In 2018, we put this to the test in cooperation with students at the Bonn-Rhein-Sieg University of Applied Sciences majoring in "B2B Marketing".